Help Us Re-Brand Decatur CD
They say "change is good," and we're banking on the truth of that statement in these coming months. Times are tough, as you know, and we've been duking it out with the best of 'em these past eight years. But the music-buying public is not what it once was, and in order to survive as a doggedly independent, brick-and-mortar shop, we're going to have to adapt to those changes, while finding a feasible way to lower our day-to-day costs.
We can't move. Good ol' 356 W. Ponce is our home; relocation doesn't make sense. We can't cut back our staff, because three people is already pretty bare bones. Frankly, we could use an extra set of hands around here sometimes, but the money just isn't there. The only way we can feasibly save money would be to stop selling CDs.
Let that one sink in for a moment.
Crazy, right? It sure sounded insane when Young Eliot first brought it up, about six months ago, several beers into a Decatur CD staff meeting. We laughed at the notion initially, but the more we examined the possibilities, the limitless potential, the more we realized this was the way to go--this was the way we were going.
This transition will take some time, of course, but we're working with a local tech company to create download kiosks for the store. Once they get us a prototype, we'll blog photos and describe the features in further detail. But from our talks so far, these stations are going to be awesome. You'll be able to download music straight to your smartphone, iPod, thumb drive--whatever you prefer. You can burn the music to a disc right there, email it to yourself so it's on your home machine, etc. It'll be the ultimate in convenience. Our thinking is that we've developed relationships with all of you, and there's a mutual trust there. We hope you'll be willing to come in, have a beer with us, listen to music on these stations, and download here instead of through iTunes, Amazon and similar services. You'll still be able to talk with us about what we're digging, what's selling, and so on. We think it's the best of both worlds.
After we have the machines, we'll hold a massive, everything-must-go clearance sale on the thousands of CDs here. It's going to be hard to watch it all go, but it's for the best. You'll definitely want to take advantage of the massive savings. We've also found an overstock company in Florida that's agreed to buy whatever we've got left over after the sale. Finally, we'll still do special orders, most of which we can get the next day as usual, for those of you who require a physical copy. But we won't carry stock anymore.
Going forward, we're developing a swanky vinyl room in the very back of the store (Ask to check it out next time you're in! It's almost finished.) that'll give you guys your wax fix. Unlike CDs, which are relatively easy to sneak out the door, vinyl LPs are too big to steal, so we feel comfortable having an intimate spot in the back for browsing. Once the dust settles, we're planning on installing an in-store performance stage on our west-facing wall, too. Getting touring bands to stop by is going to be a bigger priority for us in the future, and we'll be recording and releasing all of the performances as digital downloads.
Unfortunately, we've also had to come to terms with the fact that it would be foolish of us to call the store Decatur CD when we no longer stock CDs. So, we brainstormed a few new names and had a graphic-designer friend mock up a few logos. Here they are: